About Will

ABOUT WILL

Meet Will Bruce – Herpetologist, Educator, Adventurer

Will Bruce is a passionate zoologist, herp educator, and lifelong reptile keeper with decades of hands-on experience. From writing about American turtles to raising hundreds of captive snakes, his mission is simple: make reptile science accessible, entertaining, and honest—even when it bites.

FIELD-TESTED
For All Creature Kind

SCIENCE, SIMPLIFIED
Will distills decades of hands-on experience and peer-reviewed herpetology into plain-language videos and resources. Through Zoology with Will, he reacts to viral reptile clips, busts common myths, and shares practical gear tips and animal-care insights—with sharp instincts and no fluff.

PURPOSE-DRIVEN PRACTICE
Design With Purpose, Create With Passion
From ethical husbandry to respectful field interaction, Will prioritises animal welfare and truthful storytelling. The goal is always the same: respect nature, don’t exploit it.

MANIFESTO
“When handling becomes performance, animals lose. Respect starts when we stop trying to impress and start trying to understand.”

Whether you’re debating antivenom, identifying an oddball gecko, or questioning breeder hype, every viewer deserves a factual, fearless answer.

IMPACT AT A GLANCE
• 25+ years’ experience — reptiles, birds, and inverts
• Continents explored — Europe, Asia, North America; 10 US states
• 1,000+ pythons, boas, colubrids, and turtles raised — before stepping away from the drama
• 250+ YouTube videos — raw science, zero hype
• 1 mission — bridge the gap between passion and reality

WHY THIS SHOP EXISTS
This store helps support the work behind Zoology with Will—better gear, sharper edits, and more time spent turning real zoology into content that’s useful, entertaining, and grounded in respect for animals.

CONTACT
Questions? Email: hello@zoologywithwill.com